Integrated Strategic Marketing Plan
Integrated Strategic Marketing Plan Diana Gilbert, TaShannah Crippen, Trevor Bremer, Marla Bernal Marketing Strategy and Design Baker College Online Professor Harry Derderian 10, May, 2017 Product Overview Introduction JC Penney is a large chain of publicly traded department stores with a history dating back to the early 1900’s. There have been over 1000 physical stores opened within the United States and Puerto Rico. These popular department stores offer one stop shopping including, optometry, portrait studios, clothing, accessories, shoes, fine jewelry, and more for all ages and genders. Gaining a lot of customer loyalty with the baby boomer generation with the JC Penney catalog which launched in the 1960’s, the JC Penney brand is probably one of most well-known companies in America. They were also the first national corporation to get on board with e-commerce by launching jcpenney.com in 1994. Problem Statement and Issues The problem is that w...