Strategic Marketing Plan - Team A

Integrated Strategic Marketing Plan: Section 4 Diana Gilbert, TaShannah Crippen, Trevor Bremer, Marla Bernal Marketing Strategy and Design Baker College Online Professor Harry Derderian 4/26/2017 Consumer Characteristics With the gradual transition and emphasis on selling some of JC Penney’s products online, there are many characteristics and trends to understand about these frequent buyers. According to the study of several factors of online consumers, consumer styles inventory, brand consciousness, quality, fashion and brand loyalty are just some traits that simulate online apparel shopping (Wagoner, 2014). With the success and turnaround that JC Penney has had, the company is not only aiming to sell to local individuals but also those across borders. Shopping online has drawn in over 40% of consumers already.             Focusing in on the characteristics of shopping will show that consumers hav...

Integrated Strategic Marketing Plan: Section Three Diana Gilbert, TaShannah Crippen, Trevor Bremer, and Marla Bernal Marketing Strategy and Design Baker College Online Professor Harry Derderian 4/19/2017 The Industry The retail industry is interweaved into every part of our daily life.  Anything that can be considered a retail sale which is a measure of broad consumer spending is considered a part of the retail industry.  The United States in fact has a very well established set up of distribution to all types of retail companies.  This industry is a very competitive environment that creates healthy business operations and increases efficiency and reliability ("Retail Trade Industry Spotlight | SelectUSA.gov," n.d.).  Within the retail industry there are sub levels which consist of retailers and franchisers.  Companies within the industry compete for market share based on the economies of scale, the tight cost contr...

Integrated Strategic Marketing Plan: Section Two TaShannah Crippen, Diana Gilbert, Marla Bernal, and Trevor Bremer Marketing Strategy and Design Professor Harry Derderian Baker College Online 12, April, 2017 Integrated Strategic Marketing Plan: Section Two The Company Company Overview J.C. Penney Corporation operates many departmental stores where merchandise and services are distributed to the consumer.  The J.C. Penney Corporation offers both retail catalog and internet retailing.  J.C. Penney began in 1902 in Plano, Texas selling an assortment of family apparel, footwear, and various accessories.  The company operates under a subsidiary of the J.C. Penney Company, Inc.  Business Description J.C. Penney department stores have 1,014 locations in the 49 U.S. States and Puerto Rico.  To delve into the store itself Penney’s has several leased departments such as Sephora, Seattle’s Best Coffee, different beauty salons, opt...